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The Case for Cliffhangers Fundraising appeals rely on story to pull readers in, create emotional connections and inspire donors to make a difference through giving. Knowing how essential stories are to success, the Frontier t

The Case for Cliffhangers

Fundraising appeals rely on story to pull readers in, create emotional connections and inspire donors to make a difference through giving.

Case Study, Fundraising, CommunicationFrontier/CESeptember 28, 2017cliffhanger, unfinished stories, fundraising strategy, fundraising writing, Jeff Brooks