The Acquisition Advantage:How We Turned Interest into Impact for ADRA Canada

In the fall of 2022, our client ADRA Canada wanted to find new donors who shared their passion for helping people all over the world. Considering the average donor retention rate is only 45%, acquisition is critical to gain new donors and grow an effective fundraising Program.

ADRA Canada has been doing vital developmental and emergency response work all over the globe for nearly 40 years. They’re in over 100 countries, and they’re excellent at what they do.

But here’s the predicament. Outside of the Seventh-day Adventist Church, they’re relatively unknown in Canada.

They faced a daunting challenge… What was the best way to find new donors?

Case StudyFrontier/CEMay 16, 2024

A Million Dollar Match: How Frontier built UGM's annual match campaign.

Way back in 2015 we wrote a case study about growing UGM’s annual match campaign shortly after its fourth iteration. In the post, we said, “match campaigns are growing in popularity each year [...] we’ve found them to be an incredibly effective tool to engage major donors in digital strategy (“make your gift go viral!”) as well as to provide grassroots donors (giving under $500 a year) the opportunity to feel they’re a part of making a big impact.” Well, that trend has continued!

Case StudyBen JohnsonAugust 20, 2021

It's All in the Ask: How Personalizing Amounts Can Increase Gifts

Welcome Hall Mission opened its doors in 1892 to Montrealers looking for care, guidance, and support. Today, they provide a wealth of services ranging from food banks and housing to dental care and employment training.

Behind the Design Background Here at Frontier, we strive to develop fundraising research that always pushes the industry to improve, which in turn helps charities have a greater impact in the world. This means that our marke

Behind the Design: A Case Study

Here at Frontier, we strive to develop fundraising research that always pushes the industry to improve, which in turn helps charities have a greater impact in the world.

Case StudyRosie EverettApril 24, 2018

Audit and Plan: Victoria Dandelion Society

Started by Reverend Al Tysick in the late summer of 2011, the Victoria Dandelion Society registered as a charity in October 2012.

Case StudyRosie EverettMarch 14, 2018case study, client storiy, dandelion society, vdsComment

Calgary Dream Centre: One Year with Frontier

As the Calgary Dream Centre faced the end of 2014, they had high hopes for the upcoming year—the year signifying their 10th anniversary of influencing transformations in their community.

Case StudyRosie EverettFebruary 19, 2018

Union Gospel Mission: Camp Direct Mail

At Frontier, many of our staff remember life-changing experiences from their times at camp. These memories have simmered over the years and become richer as we witness more and more lives changed by Union Gospel Mission sending children in need to camps.

Case StudyFrontier/CEJanuary 9, 2018appeal, camp, direct mail, printComment

Aunt Leah's Place

Aunt Leah’s Place has been helping kids in foster care and teen mothers for over 25 years. Their programs support countless children and youth who have fallen through the cracks in the system or have ‘aged out’ of foster care. In 2012, Aunt Leah’s Place (ALP) fell into a financial slump.

Case StudyFrontier/CEJanuary 2, 2018Comment

A Match Made in Heaven: Frontier and Bridgeway quadruple $60k for poverty relief

In late April of 2014, our leadership team met with Mark Petersen, Executive Director of Bridgeway Foundation, at their downtown Toronto office. Over hours of conversation, we shared our concerns, thoughts and hopes about digital fundraising in Canada.

Case StudyFrontier/CEDecember 7, 2017bridgeway, case study, match, povertyComment

The Case for Cliffhangers

Fundraising appeals rely on story to pull readers in, create emotional connections and inspire donors to make a difference through giving.

Victoria Dandelion Society's Easter Match

The Victoria Dandelion Society (VDS) was founded in 2011 by Reverend Al Tysick, in order to meet the need for both tangible and emotional support within Victoria’s homeless community.

Case StudyRosie EverettAugust 28, 2015case study, dandelion society, match, match campaignComment

Match Your Mission: Kelowna's Gospel Mission

In our last blog post, we touched on how match campaigns work and why they work so well for big organizations like Union Gospel Mission Vancouver.

Case StudyFrontier/CEMarch 31, 2015fundraising, kgm, match, match campaign, strategyComment

Match Your Mission: UGM

Match campaigns are growing in popularity each year, and at Frontier, we can see why - they transform fundraising campaigns through the power of multiplication, extending the impact of each donor.

Case StudyRosie EverettMarch 25, 2015fundraising, match campaign, thanksgiving, ugmComment

Being Responsive: Improving UGM’s Online Fundraising

In 2009, UGM was focused on their successful direct mail campaigns to draw in new donors and retain current current ones.

Case StudyFrontier/CEJanuary 19, 2015Comment