The Acquisition Advantage:How We Turned Interest into Impact for ADRA Canada

In the fall of 2022, our client ADRA Canada wanted to find new donors who shared their passion for helping people all over the world. Considering the average donor retention rate is only 45%, acquisition is critical to gain new donors and grow an effective fundraising Program.

ADRA Canada has been doing vital developmental and emergency response work all over the globe for nearly 40 years. They’re in over 100 countries, and they’re excellent at what they do.

But here’s the predicament. Outside of the Seventh-day Adventist Church, they’re relatively unknown in Canada.

They faced a daunting challenge… What was the best way to find new donors?

A Million Dollar Match: How Frontier built UGM's annual match campaign.

Way back in 2015 we wrote a case study about growing UGM’s annual match campaign shortly after its fourth iteration. In the post, we said, “match campaigns are growing in popularity each year [...] we’ve found them to be an incredibly effective tool to engage major donors in digital strategy (“make your gift go viral!”) as well as to provide grassroots donors (giving under $500 a year) the opportunity to feel they’re a part of making a big impact.” Well, that trend has continued!

Behind the Design: A Case Study

Here at Frontier, we strive to develop fundraising research that always pushes the industry to improve, which in turn helps charities have a greater impact in the world.

Calgary Dream Centre: One Year with Frontier

As the Calgary Dream Centre faced the end of 2014, they had high hopes for the upcoming year—the year signifying their 10th anniversary of influencing transformations in their community.