How articulating the need in a Facebook ad impacts donations
Would ad creative that showcased the larger need around Thanksgiving lead to a difference in performance?
Read MoreWhy Should I Give?
Our latest study shows how Canadian charities are answering this critical “why,” and what they could do to improve.
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Marketing Lessons from Monsters Inc.
Marketing is about finding ways to get people to take a desired action. For charities, the action you want to encourage is making a gift to your cause. No problem. All you need is a bowl of popcorn, your beverage of choice, and 1 hr 32 mins to watch Monsters Inc.
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Big Mistakes, Unexpected Tests
Gather rough, it’s time for a tale of tragedy from my very first week as a fundraiser. Unfortunately, sometimes lessons are learned by making mistakes, really big mistakes. Because at the end of the day, it is impossible to know what you don’t know.
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5 Tips to Increase Online Donations
Charities run on donations, and so in this digital age it makes sense that 94% of nonprofits accept online donations through their website*. With that many nonprofits and charities employing online strategies to seek donations, we see variability in what tactics are the most successful. However, there are a couple tips and tricks that nonprofits can adopt to see an immediate increase in donations.
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5 Reasons Why Charities Should Partner With Agencies
There is a lot that goes into effective fundraising, and it is hard to do everything in-house, even with a larger staff. Partnering with an agency can go a long way toward increasing your year-over-year revenue and preventing headaches on a daily basis. Here are 5 reasons why charities should partner with agencies.
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The Age of X: Raising Money from the Forgotten Generation
The latchkey kids. The skeptical slackers. The forgotten folk sandwiched between the Boomers and the Millennials. Generation X. There’s no doubt about it. Generation X are prime donor material, and your charity needs to pay attention.
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How to Fundraise During a Recession
While experts decide whether we’re currently in a recession, an economic slowdown is upon us. And a poor economy presents real challenges for the charitable sector. Especially with some organizations still reeling from the pandemic, and most grappling with skyrocketing costs on everything from paper and postage to staff and rent.
Read MoreEstablishing a Winning Monthly Donor Program: The Essentials
Recently, we talked about WHY monthly donors are so important. But now I’d like to talk about what it takes to establish a winning monthly donor program. Monthly giving programs take planning and work. It can feel daunting at times. But I assure you, it is 100% worth the time and investment. Now that you’re convinced, how do you get going on establishing a successful monthly donor program?
Read MoreCanada’s new Anti-Spam Legislation: Is it as bad as you think?
Canada’s new Anti-Spam Legislation (CASL) has many non-profit and charity leaders worried. Strict rules have been put into law related to email spam, along with hefty fines for non-compliance.
What does this mean for email fundraising campaigns? How do these regulations enhance or prohibit electronic fundraising? What should non-profits do or not do? What’s all the fuss about?
Read MoreStorytelling via video: a how-to for your organization
Storytelling has been a hot topic in both the profit and nonprofit world lately, especially with the boom in viral video marketing and sharing sites like Upworthy. Many potential donors may not have a direct personal connection to your mission, so how do you inspire that powerful conviction that will keep them giving?
Read MoreWhy Frontier Recommends Stripe for Charity E-Commerce
As giving moves online, your choice of an e-commerce payment system matters more than ever. We recommend Stripe. Here’s why.
Read MoreHow to Stabilize Your Donations and Build a Solid Base of Support
Spring is here, and that means that most charities are starving for revenue. The brutal cycle continues: abundance from October to December, and drought January through Easter, if not longer.
Read MoreThose of us who work at charities know that the high points can feel really high, and the low points can feel really, really low. That’s true when you’re caring for others, advocating for a cause, or stewarding the environment, but it is especially true when it comes to fundraising.
3 Ways Good Photography Will Boost Your Fundraising
Everyone in the design world understands the importance of images. In case you don’t have an eye for design, here’s the low-down. Images create a tangible link between your organization’s work and the people who are interested in supporting your work.
Read MoreCut Through The Noise With These Communication Tips!
Jeff Brooks brings us this straightforward, no-nonsense guide on how to sharpen our skills in order to be the most effective fundraisers possible. In The Fundraiser’s Guide to Irresistible Communications: Real-World, Field-Tested Strategies for Raising More Money, Brooks provides us with clear-cut, tried, and tested methods to bolster our money-raising tactics. Here are the top takeaways.
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