How articulating the need in a Facebook ad impacts donations
Would ad creative that showcased the larger need around Thanksgiving lead to a difference in performance?
Read MoreWhy Should I Give?
Our latest study shows how Canadian charities are answering this critical “why,” and what they could do to improve.
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Marketing Lessons from Monsters Inc.
Marketing is about finding ways to get people to take a desired action. For charities, the action you want to encourage is making a gift to your cause. No problem. All you need is a bowl of popcorn, your beverage of choice, and 1 hr 32 mins to watch Monsters Inc.
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Big Mistakes, Unexpected Tests
Gather rough, it’s time for a tale of tragedy from my very first week as a fundraiser. Unfortunately, sometimes lessons are learned by making mistakes, really big mistakes. Because at the end of the day, it is impossible to know what you don’t know.
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5 Tips to Increase Online Donations
Charities run on donations, and so in this digital age it makes sense that 94% of nonprofits accept online donations through their website*. With that many nonprofits and charities employing online strategies to seek donations, we see variability in what tactics are the most successful. However, there are a couple tips and tricks that nonprofits can adopt to see an immediate increase in donations.
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5 Reasons Why Charities Should Partner With Agencies
There is a lot that goes into effective fundraising, and it is hard to do everything in-house, even with a larger staff. Partnering with an agency can go a long way toward increasing your year-over-year revenue and preventing headaches on a daily basis. Here are 5 reasons why charities should partner with agencies.
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The Age of X: Raising Money from the Forgotten Generation
The latchkey kids. The skeptical slackers. The forgotten folk sandwiched between the Boomers and the Millennials. Generation X. There’s no doubt about it. Generation X are prime donor material, and your charity needs to pay attention.
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How to Create a Charitable Gift Guide
For better or worse, we live in a capitalist economy and with that comes the commodification of everything—even philanthropy. Value guides, also known as gift catalogues or gift guides, are an innovative way for nonprofits and service-based organizations to appeal to conscious consumers who want to give gifts that make a positive impact in the world.
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Frontier & Wisely Announcement
Frontier Marketing is plugging the power of artificial intelligence (AI) into its mission to serve charities that have a vision for fundraising growth.
Technology and staff from the AI-powered fundraising company, Wisely, have joined Frontier to bring further depth and nuance to donor management. With real-time insights, Wisely’s software analyzes donor databases and suggests which donors to connect with—who will give, how much, and when.
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How to Fundraise During a Recession
While experts decide whether we’re currently in a recession, an economic slowdown is upon us. And a poor economy presents real challenges for the charitable sector. Especially with some organizations still reeling from the pandemic, and most grappling with skyrocketing costs on everything from paper and postage to staff and rent.
Read MoreHow to Raise More from Your Mid-Level Donors - Part 2
We’ve covered what a mid-level donor is and why they're so important. Now let’s look at the hallmarks of a successful mid-level giving program and how to improve your own.
Read MoreWe've joined forces with NextAfter!
We’ve joined forces! We are excited to announce that we’ve partnered with fundraising specialists NextAfter as their exclusive Agency Partner in Canada.
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What’s a Mid-Level Giving Program and Why Your Charity Needs One
Several years ago, I made a spontaneous and larger than usual gift to a charity I support. That day, thanks to our dual income, child-free lifestyle, and the lingering buzz from an earlier dental surgery, I was feeling particularly generous.
Read MoreAre you missing out on support from those who love you most?
Legacy giving is the largest gift most Canadians will ever be able to make. After their family is taken care of, many people feel proud to be able to continue to support the causes that mattered to them during their lifetime as part of their estate plans. And, as you can imagine – estates that include property in cities with real estate booms can result in a sizeable gift from a donor who may consider themselves modestly middle class…
Read MoreToo grown for the Spork Tech Stack?
The spork. You know it. It's found a place in our world, our culture, and in your heart. You've used it, also. In fact, we have two or three in my home that my five-year-old daughter uses from time to time -- even if sometimes she requests a "real fork" to get the job done.
Read MoreHow to Improve Your Donor Stewardship
Before diving into best practices and how to make them work for you, let’s step back and look at what stewardship is. Simply put, donor stewardship is your charity’s efforts to take care of your donors and be good stewards of their gifts. It starts when a gift is made and lasts through a donor’s journey with your charity.
Read More5 Things You Should Know When Doing A/B Testing
A/B testing is fundamentally important to learning how something could be better. This could be your donation page, online ads, direct mail, and so on. I’m going to talk about 5 things that are really important to doing it properly.
Read MoreThe Art of Creating Effective Direct Mail
Mailing has been leveraged as a means to communicate since the primitive era, and despite the advancement of technology in recent times, it remains one of the most effective ways to deliver a message.
Read More5 Best Practices for Nonprofit Fundraising with QR Codes
In these past two years, you may have noticed a resurgence of something once long forgotten, QR Codes. As our phone cameras now have scanners built into them, QR codes allow audiences to seamlessly transition from print to digital and create a better experience for our donors.
Read MoreHow a Nonprofit CRM can solve 3 big challenges
This article is for you if your story sounds a little bit like this… You devote your time to a non-profit that has a simple, but ambitious mission. Somewhere along the way, you’ve been surprised by the amount of administrative work that comes with your time at the organization. The time you have available for the mission starts to slip out of your fingers and into administrative tasks. In fact, it may start to feel like the mission of doing good has morphed into a mission of maintaining spreadsheets and filing systems.
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