For better or worse, we live in a capitalist economy and with that comes the commodification of everything—even philanthropy. Value guides, also known as gift catalogues or gift guides, are an innovative way for nonprofits and service-based organizations to appeal to conscious consumers who want to give gifts that make a positive impact in the world.
Read MoreFrontier Marketing is plugging the power of artificial intelligence (AI) into its mission to serve charities that have a vision for fundraising growth.
Technology and staff from the AI-powered fundraising company, Wisely, have joined Frontier to bring further depth and nuance to donor management. With real-time insights, Wisely’s software analyzes donor databases and suggests which donors to connect with—who will give, how much, and when.
Read MoreCanada’s new Anti-Spam Legislation (CASL) has many non-profit and charity leaders worried. Strict rules have been put into law related to email spam, along with hefty fines for non-compliance.
What does this mean for email fundraising campaigns? How do these regulations enhance or prohibit electronic fundraising? What should non-profits do or not do? What’s all the fuss about?
Read MoreStorytelling has been a hot topic in both the profit and nonprofit world lately, especially with the boom in viral video marketing and sharing sites like Upworthy. Many potential donors may not have a direct personal connection to your mission, so how do you inspire that powerful conviction that will keep them giving?
Read MoreThe following article is from Frontier’s White Paper: Media Relations for Not-for-Profits: 7 Simple Steps to More Media Hits by Derek Weiss. This media relations white paper is packed with highly practical ways to help get your not-for-profit’s news pitches out to your local media. Media Relations: Why You Should Pitch News Stories on Weekends
Read MoreWe thought we’d write an article for our clients and charity friends about Zoom’s benefits, challenges, and some tips on how to make the most of it. You might be saying, “What’s Zoom?”. This must mean that the world has been destroyed by COVID-19 and new people have emerged only to discover the internet and this article as an artifact of a society that once relied heavily on video conferencing. No, we know you know what Zoom is.
Read MoreAt Frontier, we are a dynamic team of 24 with no fat on the bone. We work hard at a fast pace with an exceptional attitude. I liken it to a pirate ship. Our mandate is to be the fundraising arm of charities across the country—they count on us to deliver millions of dollars and thousands of donors every year.
Read MoreIn light of the recent situation, working from home has become the standard for office life. And at Frontier, we’re continuing to work hard for you, our clients, through this crisis because we recognize that your work is especially important in the midst of this global health crisis.
Read MoreJeff Brooks brings us this straightforward, no-nonsense guide on how to sharpen our skills in order to be the most effective fundraisers possible. In The Fundraiser’s Guide to Irresistible Communications: Real-World, Field-Tested Strategies for Raising More Money, Brooks provides us with clear-cut, tried, and tested methods to bolster our money-raising tactics. Here are the top takeaways.
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