Frontier Marketing Co.

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Frontier is Taking a Sabbath Week. Here's Why.

July 19, 2015

Last updated: May 6, 2020

At Frontier, we are a dynamic team of 24 with no fat on the bone. We work hard at a fast pace with an exceptional attitude. I liken it to a pirate ship. Our mandate is to be the fundraising arm of charities across the country—they count on us to deliver millions of dollars and thousands of donors every year. 

We do it to help break the cycles of poverty, addiction, and suffering in our world. And we’re passionate about what we do so our clients can accomplish more good for more people, animals, and ecosystems on this planet that we call home. 

But, we can’t sail at flank speed if we’re caught in our own cycle of day-in-day-out doldrums.

So, by official edict, written in our Frontier Guidebook, the third week of May is to be a week of Sabbath. No email, no Asana, no Slack, no office, no projects, no clients, no peers. Shut the power off and reboot as a collective. 

Why? 

Doing this as a group allows us to cycle down as a group and rest in unison. Don't you hate the chaos of preparing to go on vacation and then playing catch up when you return? Vacations can mess up everyone else's rhythm, and sometimes you might wonder if it was even worth it. 

By taking a week off together, we are working together with the same goal: communal rest. 

We must remember rest. With rest, we reflect on our surroundings. We recharge. We observe where we are and reflect why we’re here. And when we return from rest, we become more intentional with our work.

As we approach May Long, I look forward to our sixth company-wide Sabbath.

Benjamin Johnson, Lead Strategist & Founder

P.S. Each Sabbath, I celebrate my daughter Ellie’s birthday by visiting the Vancouver Aquarium.