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The Missing LinkedIn Tips and Tools for You and Your Charity’s Growth, Ep #42

Ben Johnson
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Episode 42

With Benjamin Johnson and Matt Hussey

Do you know what to post on LinkedIn? Maybe you're on the fence about using the platform altogether? On this episode, Matt and Ben will show you why LinkedIn is one of the best digital spaces for charities and business professionals alike. They’ll also share tips on how to make YOUR LinkedIn profile a must-follow!

You will want to hear this episode if you are interested in...

  • 42 episodes, Jackie Robinson, baseball caps, and baseball predictions [0:33]

  • Frontier FM catch-up; Matt and Ben are headed to Vegas! [4:45]

  • Matt and Ben settle their LinkedIn bet while sharing the LinkedIn tips you need to get ahead [8:49]

  • The history of LinkedIn and user statistics [16:00]

  • Finding your authentic professional voice on LinkedIn [19:00]

  • Are you a part of the LinkedIn one-percent? [21:47]

  • More can’t-miss LinkedIn tips [24:17]

  • Using automation to optimize your LinkedIn ROI [31:16]

  • Final thoughts and junk mail [34:03]

LinkedIn by the numbers and the history books

On May 5th, 2003, LinkedIn was born just before social media was making its mainstream debut with Myspace. What started as an interactive CV site has become a “digital third space” for professionals everywhere. The biggest catalyst for LinkedIn becoming a full-fledged social media platform was Microsoft’s acquisition of the company in 2016 for 26.2 billion dollars. LinkedIn now boasts 750 billion members with millennials comprising 60% of their user base, making the platform a great place to connect with young business professionals. Charities should also be aware that 44% of LinkedIn users have a higher than average income of over $75,000 per year. Bottom line: Charities that aren’t on LinkedIn are missing out on a great way to digitally connect with potential major giving donors.

Find YOUR voice

One of the biggest struggles for those first diving into the wonderful world of LinkedIn is finding their authentic professional voice to use on the platform. As Matt points out, it’s really easy to know what to post on traditional social media platforms because the subject matter is ourselves. The first step to learning how to utilize LinkedIn and finding your voice is discovering your personal flavor of inspiration to the professionals around you. What strengths could you share that add value to you and your organization that also have value to your followers? Whatever your answers are, write them down! This will help you stay organized down the road.

USE your voice

Now that you have increased clarity on the kinds of content you should be posting to LinkedIn (or at least headed in the right direction), it’s time to narrow it down even further. Ben suggests that you should stick to four areas of content creation to add both diversity and focus to your posts. Obviously, your “content pillars” should be the things that brought you to Linked In in the first place: your charity, your business, fundraising, etc. But talking about those things all the time could either bore your followers or keep you from standing out. Contrast “shop talk” with personal posts about your life, family, and hobbies to round out your content.

The Sequence:

Listen to this episode for more great LinkedIn tips and follow Matt and Ben on LinkedIn!

Resources & People Mentioned

MUST-Follow Nonprofit LinkedIn Profiles

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