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tiptap, Digital Innovation, and Fundraising Focus with Mark Jordan, Ep #39

Ben Johnson
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Episode 39

With Benjamin Johnson and Mark Jordan

Technology should make life both better and easier for the one using it. That’s not always the case for tech solutions in the nonprofit sector. Fortunately, tiptap is bringing some much-needed innovation to the charity world! On this episode, Ben sits down with Mark Jordan of tiptap to discuss how their touchless payment system is an all-around win for charities and donors, digital innovations for fundraising marketers, and the importance of focus for charitable organizations looking to maximize their impact. 

You will want to hear this episode if you are interested in...

  • Wordle and Gen Z conspiracy theories [0:14]

  • Getting to know Mark Jordan and the logistics of tiptap [2:14]

  • Nonprofits and technology [8:25]

  • Why tiptap is a proven risk-free payment option for charities and a huge win for donors [12:05]

  • Pushing up against the limits of marketing creativity [17:35]

  • How tiptap uses data to help charities develop effective strategies [22:56]

  • The most common mistakes and solutions for mid-sized charities [26:45]

Helping those who help others

In an increasingly digital world, cash has been disappearing for a while now and charities are suffering as a result. Spontaneous giving has taken a steep decline for organizations that don’t offer easy, in the moment, digital payment solutions. Enter tiptap, a touchless giving and payment system designed to replace cash. The devices use NFC-enabled wireless receivers that allow for the instant acceptance of any contactless payment or donation. tiptap makes it easy for donors to have that inspired moment of empathy where they can just give without needing to worry about how. They also help donors lean forward and take the next step with causes they give to. The tiptap device can share a QR code with donors after they give that will link to more information about the cause, how the money will be used, and even an opportunity to opt into regular communication from the charity. This creates a phenomenal experience that can inspire deeper relationships and generosity from donors.

Risk-free fundraising

A big challenge charities face is the risk/reward ratio of fundraising tech solutions. Many times, charities will get locked into expensive contracts with providers whose solutions fail to generate a return worthy of the initial investment. What good is innovation if it ultimately fails to help a charity raise more money? That’s why tiptap is such a huge win for charities looking to create a phenomenal donor experience without the fear of poorly stewarding the gifts they receive. On average, tiptap sees an ROI of four to eight times what nonprofits put into the service. The devices are also incredibly safe to use and leave unattended because they store zero information on them, protecting both donors and the organization.

Keep your eye on the ball

tiptap is a great example of an organization with focus. They are so good at what they do because they are not trying to do everything. Their technology is innovative, but they know where to invest their efforts instead of trying to be a one-size-fits-all solution for every problem. That level of focus is important for nonprofits as well! It’s easy to get distracted by the latest promise of effortless fundraising or increased donations from solution providers. The instinct is to jump at everything in order to not miss an opportunity. The result is that it spreads organizations thin and diminishes their impact. Focus is a fundamental attribute for successful charities because it helps them channel all of their resources into achieving the organization's goals instead of pulling off the latest trend in fundraising. 

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