Hot Vaxxed Donor Summer, Ep #22
Episode 22
With Benjamin Johnson & Matt Hussey
Matt and Ben are vaxxed up and ready for the summer of 2021! Are you? On this episode of Frontier FM, the guys keep it short and sweet while talking about several things from old Netflix shows to how COVID has changed the international fundraising community. They also discuss how the imminent “Hot Donor Summer” might affect fundraising efforts in the future. It’s a quick, fun episode that you don’t want to miss!
You will want to hear this episode if you are interested in...
Ben’s fundraising “nerd moment” with an unreleased copywriting tool [0:50]
A new podcast all about diversity and inclusion in fundraising [3:50]
Getting ready for “Hot Donor Summer” [4:49]
How COVID has changed the international fundraising community [6:10]
The “new normal” for fundraisers and families [7:40]
Fundraising mindsets and messaging in a post-pandemic world [10:36]
Get ready for a “Hot Vaxxed Donor Summer”
Summer is a fiscally slow time for most businesses and the people that work for them. Local fundraising organizations are no different. Coupled with the fact that many people are still financially recovering from the pandemic, Ben tells listeners to expect an even deeper lull. Because the focus of many will be enjoying all the things that COVID took away from them over the past year and a half, the last thing you should expect is an increase in donations. Hear even more of their Summer 2021 takes on this episode of Frontier FM.
Could a wave of “global empathy” make this the busiest summer yet for international fundraisers?
While most local fundraising organizations are experiencing a heightened summertime lull due to COVID, international fundraisers may be in for one of their busiest seasons yet for the same reason. Especially those involved in campaigns for vaccine rollout. Ben describes a surprising wave of “global empathy” that wants to see those who have the most need taken care of, and he’s excited to see which organizations will answer the call. If you’re interested in how the pandemic has influenced the international fundraising community, this episode is for you!
And nothing was ever the same again...or was it?
COVID changed the way so many things are done. Including fundraising! It has given the world a much different, often more interconnected, perspective. Even now, in a world where a COVID-19 vaccine is available, those changes are still evident in everyday life. Communities are changing. Neighborhoods are shifting. It’s even caused Ben to exclaim, “What year is it?!” as he watched his son play with the neighbors like it was 1999. The bigger question is, "Will these shifting mindsets cause a change to the charitable landscape over the next few years? Is the fundraising world gearing up for a lasting change or a delayed return to the status quo?" Matt shares his thoughts on this episode!
Resources & People Mentioned
Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io!
The Copy Optimizer - A fundraising copywriting tool Ben has been using that’s currently in development
Jeff Golby - CEO of Acts for Water - https://acts.ca
Connect With Frontier
Frontier on Facebook: https://www.facebook.com/frontiermarketingco/
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
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