QR Codes in Fundraising and Marketing Are Relevant!, Ep #24
Episode 24
With Benjamin Johnson & Matt Hussey
What are QR Codes? How do they work? Can they help increase the effectiveness of a fundraising campaign? These are the questions that charities and marketers alike should be asking! Join Matt and Ben on this episode of Frontier FM as they explore the answers and share their thoughts on how QR Codes could impact the future of fundraising.
You will want to hear this episode if you are interested in...
Fundraising strategies amidst Canadian wildfires [1:44]
Why data analysis is over-hyped in the non-profit world [6:14]
Fun life and podcast announcements from Matt and Ben [8:16]
The origin of QR Codes [14:04]
Applications for QR Codes in fundraising [17:55]
Ways to make QR Codes engaging for readers [21:00]
Why Matt and Ben are proponents of QR Codes [26:28]
Matt’s summer campaign update [29:15]
QR Codes were ahead of their time
When QR Codes debuted roughly ten years ago, no one knew what to do with them. Sure, their purpose was clear: get the consumer to an online link by having them scan the code with their smartphone. But the process was often cumbersome and counterintuitive because it required people to download an app just to scan it. Organizations didn’t know how to use QR Codes effectively either. They would show up in the most nonsensical places, including email! Now that technology has caught up with innovation, using QR Codes can be an incredibly effective campaign tool. Find out HOW on this week’s episode of Frontier FM!
Are QR Codes the biggest comeback of 2020?
Numbers do not lie. From 2019 to 2020 there was a 35% jump in the usage of QR Codes across the board. Much of this increase can be attributed to how restaurants used them to keep people safe during the pandemic with digital menus. Consumers who didn’t even know what QR Codes were a year ago are suddenly using them every day to eat and shop. This is a huge shift that Matt and Ben want to help you take advantage of on this week’s episode.
QR Codes are a proven marketing tool
QR Codes have found their place within the marketing landscape. Companies have figured out how to use them effectively, so why not charities? And with ever-increasing QR Code customization, anything that can be used to speak to readers how they want to be spoken to is a good thing. Ben points out that while QR Codes are not so relevant that they will make or break a Fall fundraising campaign, it is important to establish best practices so that an organization does not get stuck down the road. Listen to this week’s episode for additional QR Code tips!
Resources & People Mentioned
Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io!
In 2020, QR Codes finally became cool Modern Retail: In 2020, QR Codes finally (Article)
Greta Thunberg QR Code Cross Stitch (Reddit)
Lego-loving couple creates working Covid QR code model for brick show sign-in (Article)
QR codes | Examples of their creative use and design (Article)
Connect With Frontier
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Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
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